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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Which two are attributes of third-party data? (Choose two.)
A) Often billed directly by the media partner
B) Offered on a private marketplace, via direct sales to marketers
C) Free to use for activation, targeting, and analytics
D) Can be confirmed from multiple outside sources
2. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?
A) Funnel Analysis Report
B) Audience Usage Report
C) Buyer Exchange Report
D) Campaign Activity Report
E) Media Discovery Report
F) Audience Discovery Report
3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
A) Strategy
B) Use of Categories
C) Update Frequency
D) Benefit
E) Current State
F) Classification Rules
4. Which scenario requires taxonomy updates?
A) All categories have inventory of more than 10,000 users.
B) Some categories have more than 100,000 inventory.
C) Some categories have zero inventory.
D) No categories have inventory of more than 10,000 users.
5. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
A) Managed classification
B) Self-service OnRamp
C) Self-classification
D) Corporate classification
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: E | Question # 3 Answer: A,C,D,E | Question # 4 Answer: B | Question # 5 Answer: B |
