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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sending & Automation | 20% | - Guided sends and user-initiated sends - Journey Builder fundamentals - Triggered emails and transactional sends - Automation Studio basics |
| Topic 2: Email Creation & Testing | 25% | - Preview, test send, and validation - Sender authentication (SPF, DKIM, DMARC) - Dynamic content and personalization - Email Studio tools and editors |
| Topic 3: Subscriber & Data Management | 25% | - Data extensions and list management - Subscriber status and preferences - Import/export and data quality - Segmentation and audience creation |
| Topic 4: Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Interpreting results and optimization - Standard reports and dashboards |
| Topic 5: Email Marketing Concepts & Best Practices | 20% | - Email design and accessibility best practices - Deliverability and sender reputation - Email marketing fundamentals - Compliance and regulations (CAN-SPAM, GDPR, CASL) |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A) Create CloudPages to collect and subscribe users,
B) Use Journey Builder to build an audience using Ad Studio.
C) Leverage Social Studio to capture email addresses.
2. Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
A) File Drop Automations
B) SQL Query activities
C) APIs
3. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?
A) Use Delayed Delivery
B) Configure Send Throttling.
C) Segment email sends by domain.
4. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
A) Create the data extension as 'Is Testable'.
B) Associate the data extension to the Campaign.
C) Save the data extension in the Test Folder.
5. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
A) Create more focused segmented lists for messaging.
B) Add complementary SMS campaigns.
C) Focus on action-driven subject lines.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
