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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Performance Measurement
|
| Email Marketing | - Email Creation and Delivery
|
| Prospect Management | - Lead Lifecycle Management
|
| Marketing Automation | - Engagement Programs
|
| Account Engagement Administration | - Configuration and Setup
|
| Maintenance and Best Practices | - System Optimization
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Automation rule match Any
- B. Page Action
- C. Completion Action
- D. Automation rule match All
Correct Answer: A 🗳️
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?
- A. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
- B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
- C. Create layout template and import HTML from the landing page URL
- D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
Correct Answer: C 🗳️
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Use another third-party form
- B. Set up a form handler
- C. Replace with a Marketing Cloud Account Engagement form
- D. Maintain the current form
Correct Answer: C 🗳️
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. The app will create unique datasets for each business unit.
- B. There is an option to create a unique app for each business unit or one joined app for all business units.
- C. Each business unit can only have one associated B2B Marketing Analytics app.
- D. Each dashboard will have an option to filter by business unit.
Correct Answer: C 🗳️
Select three available Marketing Cloud Account Engagement Editions
- A. Marketing Cloud Account Engagement Advanced
- B. Marketing Cloud Account Engagement Professional
- C. Marketing Cloud Account Engagement Plus
- D. Marketing Cloud Account Engagement Growth
- E. Marketing Cloud Account Engagement Standard
- F. Marketing Cloud Account Engagement Ultimate
Correct Answer: A,C,D 🗳️
