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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A. JSON return tag
B. User Data API
C. Paste a pixel campaign delivery.
D. Real-time server data transfer
E. Batch server data transfer

Question 2

Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A. Managed classification
B. Self-service OnRamp
C. Self-classification
D. Corporate classification

Question 3

You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
B. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
E. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

Question 4

How are look-alike models produced?

A. They are built by data partners using complex algorithms of multiple data attributes.
B. They are built within the platform using logic to connect audiences.
C. They are built by creating audiences from categories with high index values.
D. They are built by ingesting online data from partner sites.
E. They are built by identifying targets with the highest action rate on the Funnel Analysis report.

Question 5

You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A. Full agency control
B. A global DMP nerve center
C. A global template with local nuances
D. Horizontal regional empowerment
E. A single seat shared by all regions

Solutions: