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Adobe AD0-E454 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Privacy and Data Governance | 8% | - Ensure compliance with data regulations - Recommend governance, privacy, and security practices |
| Topic 2: Implementation Analysis | 26% | - Define data onboarding strategies - Configure features: visitor profile viewer, tags, RBAC - Analyze outbound destinations and implementation approaches - Guide and support AAM implementation - Design and test pixels for traits and segments |
| Topic 3: Segmentation and Activation | 30% | - Develop algorithmic and predictive models - Define segmentation logic per requirements - Create destinations in Audience Manager - Build rule-based, onboarded, and algorithmic traits - Apply profile merge rules - Create segments using frequency and recency |
| Topic 4: Solution Design and Recommendations | 18% | - Map attribute and behavioral data - Map AAM capabilities to business use cases - Design folder taxonomy and naming conventions - Apply audience identity solutions |
| Topic 5: Performance and Reporting | 18% | - Configure reports for signals, traits, and segments - Analyze performance metrics |
