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DMI CPDS Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Social Selling | - Building personal brand for sales - LinkedIn and professional networking |
| CRM and Sales Technology | - CRM systems and pipeline management - Sales automation tools |
| Buyer Journey & Customer Insights | - Identifying customer needs and intent signals - Understanding the digital buyer journey |
| Digital Selling Foundations | - Modern digital sales principles - Customer-centric selling approach |
| Content and Inbound Selling | - Inbound lead generation techniques - Using content to engage prospects |
| B2B Digital Sales Strategy | - Digital engagement strategies for B2B - Account-based selling |
