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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - ETL feed system implementation - Data flow management within and outside the platform - Event API usage and configuration - Salesforce Connector integration |
| Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Activation | 18% | - Campaign creation and execution - A/B testing setup and analysis - Mobile and server-side campaigns - Open-time email campaigns - Campaign optimization and measurement |
| Sitemap | 18% | - Web SDK implementation - Unified customer profile building - Content zones configuration - Sitemap design and best practices - Catalog and page mapping |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases - Product terminology and core implementation components |
| Segmentation | 18% | - Segment creation and management - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment performance reporting and analytics |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. Which three components of a server side campaign can be defined by a business user?
A) Campaign responses
B) Campaign rendering
C) User attributes
D) Promoted content
E) Experience rules
2. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A) Objects
B) Catalog
C) Directory
D) Channel
3. Which global template do you select and customize to provide product recommendations on the homepage?
A) Einstein Content Recommendations
B) InfoBar with CTA
C) Einstein Product Recommendations
D) Banner with CTA
4. What are the three types of mobile campaigns a business user can create in IS?
A) JSON Data A
B) SMS Text Message
C) Browser Notification
D) Push Message
E) In-App Notification
5. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
A) Shadow catalog information
B) Employee performance
C) Statistical tracking of KPIs
D) User behaviors
E) Operational information
Solutions:
| Question # 1 Answer: C,D,E | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B,D,E | Question # 5 Answer: A,D,E |
