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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A. You should do interest demographics and launch the campaign.
B. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
C. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
D. You should build a similar audience based the client's current customer base.

Question 2

What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Power Editor
B. Fan Page
C. Facebook Marketing Partner
D. Ads Manager

Question 3

You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

A. The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
B. There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
C. The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
D. The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.

Question 4

You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A. You should invest more money and increase your budget.
B. You should change the interests in the audience completely.
C. You need to split the ad sets into different campaigns.
D. You need to expand your audience to people older than 26 years old.
E. Each country should have its own audience and ad set.

Question 5

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A. Select reach objective to optimize delivery.
B. Shorten the video length to 20 seconds in order to run on both placements.
C. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
D. Select video views objective in order to run on both placements.
E. Make sure video has sound
F. Shorten the video length to 15 seconds in order to run both placements.

Solutions: