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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Partner Management | 10% | - Configure loyalty partners and relationships - Manage partner program participation - Set up partner earning and redemption rules |
| Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures |
| Member Management | 20% | - Create and manage loyalty program members - Implement member lifecycle stages - Manage member enrollment and registration - Configure member tiers and benefits |
| Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs |
| Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones - Configure earning and redemption rules |
| Points and Rewards Management | 20% | - Configure reward types and catalogs - Implement point expiration and adjustment rules - Manage loyalty currency (points) operations - Process point transactions (earning, redeeming, adjusting) |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
Northern Trail Outfitters, wants to implement its new Loyalty Program. The Chief Marketing Officer wants to offer the following benefits to customers:
* Award points to the customer that can be redeemed for products in the store
* Gamify customers that spend the most to receive exclusive benefits.
What three elements should the Administrator configure?
A. Set up a tier system based on a cumulative spending value
B. Set up vouchers for specific products
C. Set up one qualifying currency and a non-qualifying currency
D. Set up one qualifying currency
E. Set up promotions
Question 2
A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?
A. Create a Process rule that awards 500 points when the Activity Type ='Enrollment''.
B. Create a Loyalty Partner and associate one of the Partner's products that must be purchased to award the
500 points.
C. Create a Transaction Journal with an Activity type of ''Enrollment'' that needs to be created when the customer signs up to join the Loyalty Program.
D. Create a Benefit that adds 500 points when the new member reaches the Top Platinum Level tier.
Question 3
A Consultant will need to create a new voucher definition for a new voucher, wherever the new voucher has the requirements.
A total of two vouchers will be issued to the member.
The first voucher has a face value of $100, and the second voucher has a face value of $200.
Both vouchers must be used within three months after the first voucher's disbursement date.
The first voucher will be issued to the members over a period of a month.
Which voucher definition settings will fulfill the new voucher's requirements?
A. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: UnChecked
B. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Unchecked
C. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Checked
D. Type: Fixed valued, Expiration Type: Period, Expiration Period: 90, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Checked
Question 4
Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program.
The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.
Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?
A. Configure either Service Cloud or Sales Cloud to establish the customer mobile experience
B. Create and implement a feature-rich Loyalty Member Mobile App
C. Enable Experience Cloud and customize the Loyalty Member Portal
D. Install the Salesforce Loyalty Member Mobile App
Question 5
Ursa Major Solar has recently rolled out its Loyalty Program. The customer support agents need access to Loyalty Program Member's information. The System Administrator at Ursa Major Solar has placed the Loyalty Members Profile Cards on the Lightning Record Page, and all access is granted; however, it is still not visible on the page.
What setting is missing and preventing the visibility of the pages?
A. Setup the Member Summary Embedded Dashboard
B. Setup the Loyalty Program as Primary
C. Setup the Member Preferences Embedded Dashboard
D. Setup the Member NPS Dashboard
Solutions:
| Question 1 Answer: A,D,E | Question 2 Answer: A,C | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: B |





