Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Database Management, Tracking
The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:
- Implement data standardization initiatives and describe Eloqua's data prioritization features and tools
- Configure contact and account fields and views
- Configure microsites
- Create and configure custom objects and illustrate custom data object services and processing
- Describe how Eloqua tracks visitor data and define the tracking script integration process
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For more info read reference:
1Z0-340-20 Official Certification Site Oracle Cloud Learning Resources
Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management | 20% | - Data prioritization and deduplication - Data import, export, and standardization - Standard and custom objects - Contact/account fields and views |
| Topic 2: Email & Preference Management | 10% | - Unsubscribe management - Subscription and preference centers - Email configuration and personalization |
| Topic 3: CRM Integration & Additional Services | 10% | - CRM integration setup - AppCloud and external services - Reporting and analytics |
| Topic 4: Branding & Deliverability | 10% | - IP warming and deliverability strategies - Email groups and domain configuration - Bounce and complaint management |
| Topic 5: Implementation Overview | 10% | - Implementation services and offerings - Key milestones and deliverables - Client documents and required stakeholders |
| Topic 6: Eloqua Fundamentals & Architecture | 15% | - Platform overview and navigation - System architecture and data model - Security settings and user management |
| Topic 7: Tracking & Assets | 10% | - Microsites and landing pages - External form integration - Form creation and configuration - Tracking script integration |
| Topic 8: Automation & Campaigns | 15% | - Lead scoring and segmentation - Campaign Canvas configuration - Program Builder and Program Canvas - Automation logic and flow design |
