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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Pricing Optimization Solutions | 25% | - DemandTec Price Optimization - Price elasticity and analytics - Markdown Optimization capabilities |
| IBM DemandTec Solution Overview | 25% | - Target industries and customer segments - DemandTec platform and core value proposition - Key business challenges addressed |
| Sales Positioning & Competitive Differentiation | 20% | - Competitive landscape and advantages - Key benefits and ROI metrics - Use cases and success scenarios |
| Promotion & Trade Optimization | 30% | - Retailer and manufacturer collaboration - Promotion Optimization - Strategic Trade Planning - Total Trade Optimization bundle |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
Which of the below DemandTec capabilities is sold in a hub and spoke model?
- A. DemandTec Promotion Optimization
- B. DemandTec Promotion Planning
- C. DemandTec Deal Management
- D. DemandTec Promotion Execution
Correct Answer: C 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
Which DemandTec CP offerings allow a CP to optimize marketing investments across brands and tactics?
- A. Advanced Deal Management
- B. Strategic Marketing Planning
- C. Customer Trade Planning
- D. Strategic Trade Planning
Correct Answer: B 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
DemandTec Strategic Trade Planning is typically targeted at CPGs with annual revenues over?
- A. $1.5 Billion
- B. $50 Million
- C. $250 Million
- D. $500 Million
Correct Answer: D 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
DemandTec Strategic Marketing Planning is typically targeted at CPGs with annual revenues over?
- A. $1.5 Billion
- B. $50 Million
- C. $250 Million
- D. $500 Million
Correct Answer: D 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
What capabilities do DemandTec Solutions provide with IBM's Smarter Commerce Market strategy?
- A. Social Media Marketing
- B. Digital Marketing Optimization
- C. Cross Channel Campaign Management
- D. Price. Promotion and Product Mix Optimization
Correct Answer: D 🗳️
