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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
B) Use Automation Studio Filtering, Messaging, and wait activities.
C) Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities

2. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A) Einstein content block
B) Smart capture block
C) Interactive Email Form block

3. The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Review opens and clicksactivity summaries.
B) Define a goal for each journey.
C) Export the journey email analytics.

4. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Under user permissions, select limited template access.
B) Configure restrictions within a Content Area for approval block types
C) Configure Content Blocks to only be usable within approved templates.

5. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An all-to-action button that links to the feedback form
B) A Salesforce Survey block called in by an AMP script function
C) An Interactive Email Form that links to a confirmation page

Solutions: