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Marketing cloud email specialist
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Email Message Design | 24% | - Content Builder usage - Dynamic content and personalization - A/B testing and approval processes - Email design and responsive rendering |
| Topic 2: Marketing Automation | 26% | - Triggered sends and scheduled sends - Journey Builder implementation - Automation Studio configuration |
| Topic 3: Email Marketing Best Practices | 10% | - Deliverability principles - Compliance and regulations - Permission and preference management |
| Topic 4: Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
| Topic 5: Subscriber and Data Management | 26% | - Data extensions and data relationships - Segmentation and list management - Data import and management |
