The Realest Study Materials Marketing-Cloud-Email-Specialist Dumps Updated Apr 29, 2024
LATEST Marketing-Cloud-Email-Specialist Exam Practice Material
Salesforce Marketing-Cloud-Email-Specialist Exam is a certification exam that tests the knowledge and skills of individuals in the field of email marketing using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification is a valuable asset for professionals who work with the Marketing Cloud and want to demonstrate their expertise in email marketing. Marketing-Cloud-Email-Specialist exam is designed to assess a candidate's ability to plan, create, manage, and analyze email marketing campaigns using the Marketing Cloud.
NEW QUESTION # 60
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference
information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)
- A. Data Extract Activity
- B. Filter Activity
- C. SQL Query Activity
- D. Segment Activity
Answer: B,C
NEW QUESTION # 61
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Query Activity
- B. Synchronized Data
- C. Filter Activity
- D. Data Filter
Answer: D
NEW QUESTION # 62
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?
- A. Create a data extension with email address, reply date, and response fields as nullable.
- B. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
- C. Create a data extension with email address, reply date, and response fields as non-nullable.
- D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
Answer: C
NEW QUESTION # 63
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Exits
- B. Goals
- C. Decision Splits
Answer: B
Explanation:
Explanation
Goals are the Journey Builder component that addresses the two requirements of this campaign. Goals allow marketers to define a desired outcome for each journey, such as making a purchase at the NTO outlet, and track how many contacts achieve it. Goals also allow marketers to exit contacts from the journey once they achieve the goal, which means they will stop receiving emails from the campaign. Decision Splits are used to branch contacts into different paths based on criteria, but not to exit them from the journey or track their outcomes. Exits are used to remove contacts from the journey based on criteria, but not to track their outcomes.
NEW QUESTION # 64
Which statement regarding editing an email template is true? (Choose 2) *****
- A. Changes to a template are automatically inherited in emails built from that template
- B. Changes to a template cannot be made once it is saved in the application
- C. Updating an email to reflect changes made in its template can be done in the email properties
- D. A template does not automatically affect emails created from that template
Answer: B,D
NEW QUESTION # 65
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
- A. Terms and Conditions Policy
- B. Physical Mailing Address
- C. Company Website URL
- D. Profile Center URL
Answer: B,D
NEW QUESTION # 66
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Import all content up front, rather than piece by piece.
- B. Optimize the way content is stored with a naming convention.
- C. Plan for content to be used cross-channel, eliminating duplicates.
- D. Create folders for each type of uploaded content.
Answer: B,C
Explanation:
Explanation/Reference:
NEW QUESTION # 67
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
- A. Dynamic Content Block
- B. Einstein Content Selection
- C. Reference Content Block
Answer: C
NEW QUESTION # 68
A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers
- A. Send Previews
- B. Triggered Sends
- C. Test Sends
- D. A/B Tests
- E. Scheduled Sends
Answer: B,D,E
NEW QUESTION # 69
Northern Train Outfitters sends email order confirmations to customers who have made online purchases.
These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
- A. Delivery Profile
- B. Sender Profile
- C. Send Definition
- D. Send Classification
Answer: D
NEW QUESTION # 70
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Compare Email Sends on the Tracking page
- B. Email Comparison Report
- C. Include Measures within a Filter
- D. Email Send Report
Answer: A
Explanation:
Explanation
NEW QUESTION # 71
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
- A. Content Detective
- B. Standard Workflow Approval
- C. Preview Tab
- D. Two-Step Workflow Approval
Answer: C
NEW QUESTION # 72
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
- A. Einstein Engagement Scoring
- B. Einstein Engagement Frequency
- C. Einstein Messaging Insights
Answer: A
Explanation:
Explanation
Einstein Engagement Scoring is a feature that assigns scores to subscribers based on their likelihood to open, click, or unsubscribe from an email. Marketers can use these scores to segment their audience and optimize their email campaigns. [Source: Trailhead]
NEW QUESTION # 73
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Tracking tab in Journey Bulkier
- B. Pending tab in Content Builder
- C. Overview tab in email Studio
Answer: C
Explanation:
Explanation
To cancel the send after it was scheduled, you should navigate to the overview tab in email studio. There, you can see all your scheduled sends and cancel them if needed. You can also edit or reschedule your sends from this tab.
NEW QUESTION # 74
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
- A. Primary Key
- B. System Preferences
- C. Subscriber Key
- D. Subscriber Attributes
Answer: C
NEW QUESTION # 75
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which is moved at frequent intervals to a folder on NTO's Enhanced SFTP Account.
Which solution can be used to achieve this?
- A. Triggered Email in Email Studio
- B. File Drop Entry Source in Journey Builder
- C. File Drop Starting Source in Automation Studio
- D. Import Activity in Email Studio
Answer: C
NEW QUESTION # 76
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
- A. Sender Profile
- B. Delivery Profile
- C. Send Classification
Answer: A
NEW QUESTION # 77
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is
then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- B. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- C. Create an API-driven process to put the data directly into the data extension when any data is changed.
- D. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
Answer: A
NEW QUESTION # 78
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
- A. Suppression Lists
- B. Publication List
- C. Exclusion Lists
Answer: B
Explanation:
Explanation
Publication List is an object that allows marketers to use Marketing Cloud's Subscription Center to let subscribers control which types of emails they do not want to receive. Publication Lists can be associated with different types of emails, such as newsletters or promotions, and subscribers can opt out of individual lists without unsubscribing from all emails. Suppression Lists and Exclusion Lists are used to exclude subscribers from receiving certain emails, but they do not allow subscribers to manage their preferences in the Subscription Center. [Source: Trailhead]
NEW QUESTION # 79
A customer managed to automate nightly imports and also has the ability to manually import
files via the import wizard ,what needs to be reconfigured in the marketing cloud account,
- A. encrypted ftp
- B. data loader
- C. file transfer
- D. enhance ftp
Answer: D
NEW QUESTION # 80
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. Journey Builder Sends
- B. List Unsubscribes
- C. Publication Lists
Answer: C
Explanation:
Explanation
Publication lists are used to manage subscriber preferences at the communication theme level. They allow subscribers to opt in or out of different types of messages, such as newsletters, promotions, or events. List unsubscribes and journey builder sends are not related to communication themes.
NEW QUESTION # 81
If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
- A. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
- B. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
- C. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
- D. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
Answer: A
NEW QUESTION # 82
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? (Choose three.)
- A. Criteria setting to segment contacts based on behavior using SQL.
- B. Updating or creating Salesforce CRM objects or records.
- C. Goal setting to have the system listen to see if users met the goal.
- D. A/B/N testing as part of the workflow to conduct timing and creative tests.
- E. Extracting data from an Audience data extension for analysis.
Answer: B,C,D
NEW QUESTION # 83
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Tracking tab in Journey Bulkier
- B. Pending tab in Content Builder
- C. Overview tab in email Studio
Answer: B
NEW QUESTION # 84
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Salesforce Marketing-Cloud-Email-Specialist Exam consists of 60 multiple-choice questions that you need to complete in 105 minutes. To pass Marketing-Cloud-Email-Specialist exam, you need to score a minimum of 68%. Marketing-Cloud-Email-Specialist exam covers various topics such as email marketing best practices, email content creation, email deliverability, email automation, and data management. Passing Marketing-Cloud-Email-Specialist exam will not only validate your skills and knowledge but will also enhance your credibility as a Salesforce Marketing Cloud Email Specialist.
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