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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation | 20% | - Journey Builder flow design - Automation Studio workflow implementation - Automation type and activity selection |
| Account Configuration | 12% | - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management |
| Data Modeling and Management | 21% | - Contact identity and data governance - Reporting, data views, and tracking extracts - Data object selection and relationship definition |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Messaging | 11% | - Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled send.
What should be recommended?
A. Create this as a Journey Data Source via Journey Builder.
B. Push each new record into Marketing Cloud via Platform Event API on form submit.
C. Recreate this external web form inside Marketing Cloud.
D. Perform a daily bulk export to SFTP for import via Automation.
Question 2
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their File transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
B. Enable the ' Exclude FTP Users From Password Expiration ' option in Setup > Security Settings
C. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
D. Upload data files to Marketing Cloud using SFTP instead of FTP
Question 3
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single SMS sends using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2)
A. A field of Phone type containing the mobile number.
B. A field of Number type containing the mobile number.
C. A field of Text type containing the country code plus mobile number.
D. A field of Locale type containing the locale code.
Question 4
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?
A. In journey A, engagement split followed by Update Contact Activity to Boolean field on an Engagement data extension; query engagement data extension for journey B injection.
B. In journey A, engagement split after email send. In Automation Studio, query Journey Activity data view for the Engagement Split Result Boolean field; use resultant data extension for journey B injection.
C. In Automation Studio, query activity engagement on Journey System data view for email send in Journey A; use resultant data extension for journey B injection.
D. In Automation Studio, use verification activity to verify engagement on email in journey A; query Engagement data extension for journey B injection.
Question 5
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as a part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks these cases with a checkbox field called ' Contact Me ' .
How should they set up their data in Marketing Cloud?
A. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
B. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the Data.
D. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: A,D | Question 4 Answer: A | Question 5 Answer: A |
