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DMI PDSMM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Paid Social Advertising | - Ad campaign setup and targeting - Budgeting and bidding strategies - Performance optimization |
| Community Management | - Social listening and reputation management - Engagement and moderation |
| Optimization and Strategy Execution | - A/B testing and performance improvement - Integrated campaign optimization |
| Content Creation and Management | - Content planning and editorial calendars - Creative formats and storytelling |
| Social Media Strategy | - Audience research and segmentation - Campaign planning and objectives - Platform strategy and channel selection |
| Analytics and Reporting | - Reporting tools and insights - KPI tracking and measurement |
