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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Targeting and Audience Solutions | 25% | - Contextual and placement targeting - Remarketing and similar audiences - Audience targeting methods - Demographic and geographic targeting |
| Introduction to Google Display Network | 15% | - Core concepts and benefits - Campaign objectives and use cases - Reach and scale across platforms |
| Ad Formats and Creation | 20% | - Compliance and policies - Ad creative best practices - Responsive Display Ads - Uploaded image and HTML5 ads |
| Bidding and Budget Management | 20% | - Manual bidding options - Budget allocation and pacing - ROI and performance goals - Automated bidding strategies |
| Measurement and Optimization | 20% | - Identifying and resolving issues - Conversion tracking - Key metrics and reporting - Optimization techniques |
Google Display Exam Practice Test Sample Questions:
1. Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?
A) Image ad
B) Banner ad
C) In stream video
D) In video overlay
2. Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?
A) CPM bidding
B) Automatic CPC bidding
C) CPA bidding
D) Manual CPC bidding
3. Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?
A) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
B) Robert will generate more sales.
C) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
D) Robert's ad may be paused by Google because there's an abundance of keywords.
4. You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?
A) 20 percent
B) 10 percent
C) 100 percent
D) 50 percent
5. Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?
A) Performance-driven campaigns with CPC or CPM sales
B) Placement sales directly through Google Content Network selection
C) CPM sales and video ad sales
D) Reservation-based model where placements are purchased directly through YouTube ad sa les
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
