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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Google Analytics Integration | - GA4 and Google Ads linking
|
| Topic 2: Measurement Fundamentals | - Data interpretation basics
|
| Topic 3: Google Ads Reporting Tools | - Data segmentation
|
| Topic 4: Conversion Tracking and Attribution | - Conversion setup
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
A) You can't track the ROI if there's nothing for sale as a result of the conversion.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) Doug needs to know what the final cost of the newsletter would be.
D) Doug would need to know the value of the newsletter.
2. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?
A) Increasing web revenue
B) Maximizing conversions of your website
C) Decreasing unnecessary costs
D) Driving valuable traffic
3. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
A) Visits to Purchase
B) Average order value
C) Conversion rate
D) Total revenue
4. What term does Google use to describe the Return on Investment for Google AdWords campaigns?
A) Return on Ad Spend
B) Return on Traffic
C) Return on Ad Investment
D) Return on Ad Campaign
5. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?
A) Ad performance report
B) URL performance report
C) Keyword performance report
D) Placement performance report
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
