2024 MB-260 dumps review - Professional Quiz Study Materials
MB-260 Test Prep Training Practice Exam Questions Practice Tests
Microsoft MB-260 exam covers a wide range of topics related to Customer Data Platform, including data management, data integration, data analysis, and customer journey orchestration. MB-260 exam is divided into different sections, and each section focuses on a specific aspect of CDP. MB-260 exam questions are designed to test the candidate's ability to apply the concepts learned in real-world scenarios. MB-260 exam is computer-based, and candidates have two hours to complete it.
NEW QUESTION # 50
You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The lower the difference score, the more the attributes differ between the two segments.
- B. You can only compare one segment with another segment.
- C. You can compare a segment with the rest of your unified profiles or with another segment.
- D. The higher the difference score, the more the attributes differ between the two segments.
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights
NEW QUESTION # 51
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Answer:
Explanation:
Explanation
Edit fields
Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
NEW QUESTION # 52
You are implementing Microsoft Dynamics 365 Customer Insights at a bank. After going through the unification process, you notice that customer profile cards appear nameless.
You need to reserve this problem and add the full name to the customer profile cards.
What should you do?
- A. Within the 'Unify customer fields* stage, combine different name field into the 'Fullname* field.
- B. Within the 'Select source fields* stage, map at least one field to the semantic type *Person.FullName*.
- C. Within the 'Unify customer fields* stage, adjust the order for the 'Fullname " field, where the first option is always filled.
- D. Within the 'Select source fields* state. add a custom semantic type for "Person.Fullname*
Answer: D
NEW QUESTION # 53
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution: '
1. Generate a Customer Lifetime Value model for the next three months.
2. On the results page, review the model results to identify the characteristics of the lowest "Value of customers by percentile" group.
3. Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.
Does this meet the goal?
- A. Yes
- B. No
Answer: A
NEW QUESTION # 54
You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.
You decide to create the data source(s) needed in audience insights.
Which statements best describes the steps needed to ingest the required data to audience insights?
- A. In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone' and enter storage account name to authenticate. Repeat the steps for other tables.
- B. In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next.
- C. In audience insights, add data source and select Microsoft Dataverse as an import method, enter "CellPhoneloyalty" as a data source name.
- D. In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.
Answer: D
Explanation:
There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake.
Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document.
cellPhone_loyaly.csv: srcid (primary key), cellphone
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 55
Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics
365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.
You need to fix the column format.
Which two actions should you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In Dynamics 365 Customer Insights, select and edit eCommerce profiles' data source, select the lastupdated column, select the Transform tab to change Data Type to Date, and select Save
- B. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles table to open the Power Query * Edit queries dialog.
- C. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles data source to open the Power Query * Edit queries dialog.
- D. In Power Query, edit the queries dialog, and select the lastupdated column, select the Transform tab, change Data Type to Date, and select Save
Answer: A,B
NEW QUESTION # 56
You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.
The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Text Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c
NEW QUESTION # 57
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.
- A. On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.
- B. On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.
- C. Validate you have access to edit the Search and index pages in audience insights.
- D. You must run Merge in order to view the newly added fields on the customer profile.
Answer: B,C
Explanation:
The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB.
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-index
NEW QUESTION # 58
You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-va
NEW QUESTION # 59
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by transforming the first row to be used as headers, defining column types to be appropriate field types, and naming the query. Create a full name column if it does not exist by merging the columns for the first name and last name. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 60
Your manager asked you to evaluate the use of suggested segments for marketing campaigns.
You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.
Which two types of segments can be suggested? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Customers who have the lowest average customer satisfaction scores.
- B. Customers who have the highest total spend per customer.
- C. Customers who have generated the most revenue from ticket sales
- D. Customers who have made the most recent purchases.
Answer: B,C
NEW QUESTION # 61
You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their dat
a. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. There should be at least 100.000 unique customers to perform the CLV model.
- B. The CLV model will not run if there is any missing data in the fields.
- C. There should be at least two to three transactions per customer ID. preferably across multiple dates.
- D. There should be preferably two to three years of transactional data to predict CLV for one year.
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-value
NEW QUESTION # 62
The marketing team is working on a campaign to email cou
You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.
Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 63
You have data that needs to be loaded from Microsoft Dataverse into an instance of Microsoft Dynamics 365 Customer Insights.
You need to create a data source that connects to a Dataverse-managed data lake.
Which three statements do you need to be aware of when creating the connection?
NOTE: Each correct selection is worth one point.
- A. You must create a new data source if you need to connect to a different Dataverse managed data lake later.
- B. Multiple Dynamics 365 Customer Insights data sources can simultaneously use the same Dataverse managed data lake.
- C. Any user account with read permissions on Dataverse tables can be used to select tables for synchronization.
- D. You can select additional Dataverse tables for synchronization after the data source is created.
- E. The table count for the data source will stay at zero (0) until all selected tables are synchronized.
Answer: A,C,E
NEW QUESTION # 64
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?
- A. Enrichments
- B. Search
- C. Segments
- D. Activities
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION # 65
You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.
- B. In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.
- C. Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.
- D. Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-sales
NEW QUESTION # 66
Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.
1. CustomerToContact
2. CustomerToAccount
3. CustomerToWebAccount
You need to advise the team about how they can configure and update these three relationships.
What should you recommend?
- A. Relationships created via the unification process can only be edited by those with administrator-level access.
- B. You cannot edit any of the three relationships, as they are non-editable system relationships.
- C. Relationships created via the unification process can be edited by those with contributor-level access.
- D. You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit
Answer: D
NEW QUESTION # 67
You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment.
Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Data source credentials can be copied from an existing environment to a new production environment.
- B. You must log out of one environment to access new environments that are on the same tenant.
- C. When you create a new production environment, you can choose to copy the configuration from an existing environment.
- D. You can select the Environment control in the upper-right corner of the page to change environments.
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/manage-environments
NEW QUESTION # 68
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 69
You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights.
The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?
- A. Enable the Customer Card Add-in. and add the timeline control to the contact form.
- B. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.
- C. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.
- D. Enable the Customer Card Add-in. and add the enrichment control to the contact form.
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-imp
NEW QUESTION # 70
The marketing team wants to invite cycling club customers to a new product launch webinar.
You need to ensure all necessary data is available to create a segment to target the appropriate customers.
What should you do?
- A. Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.
- B. Edit the existing Azure Data Lake data source and add the SurveyResponse table.
- C. Enable data profiling for the attributes of the QubMember table.
- D. Create a new Azure Data Lake data source and add the SurveyResponse table.
Answer: C
NEW QUESTION # 71
You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.
- B. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
- C. Scheduled refresh is not available in trial environments and can only be configured for production instances.
- D. The refresh schedule can be applied to selected data sources or specific entities within these data sources.
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segments?tabs=b2c
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 72
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Microsoft MB-260 certification exam is a comprehensive test that covers a wide range of topics related to customer data platforms. MB-260 exam includes topics such as configuring and managing customer data, designing customer data models, analyzing customer data, and creating customer segments. MB-260 exam also tests the candidate's ability to create and manage customer journeys, design and deploy customer insights, and integrate customer data with other systems.
Microsoft Customer Data Platform Specialist (MB-260) is an exam designed to test the knowledge and expertise of candidates in the area of customer data management. Microsoft Customer Data Platform Specialist certification prepares candidates to effectively implement and manage Microsoft Customer Data Platform solutions in a business setting. The MB-260 exam covers everything from designing and implementing customer linkages to administering and governing customer data to anticipating customer needs and delivering personalized experiences.
Exam Questions Answers Braindumps MB-260 Exam Dumps PDF Questions: https://www.test4engine.com/MB-260_exam-latest-braindumps.html
MB-260 Exam Dumps, MB-260 Practice Test Questions: https://drive.google.com/open?id=15CsPuGdtSizkmw_4KMONHJVwlcNL1Yi1