[Nov-2021] Feel Salesforce CRT-550 Dumps PDF Will likely be The best Option
CRT-550 exam torrent Salesforce study guide
Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
NEW QUESTION 25
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION 26
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use the standard report 'Subscribers Not Sent to'.
- B. Use an automation with Tracking Extract.
- C. Create an Analytics Builder Discover report.
- D. Query the _sent Data View for the contact's send status.
Answer: A
NEW QUESTION 27
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers
- A. Will the company need a custom preference center?
- B. Will new users have a "Customer ID"?
- C. What publication lists will be used?
- D. How will Marketing Cloud and the database synchronize?
- E. What will be used as Subscriber Key?
Answer: B,D,E
NEW QUESTION 28
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. SSJS
- B. SQL
- C. AMPscript
- D. HTML
Answer: A
NEW QUESTION 29
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity
Answer: B
NEW QUESTION 30
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- B. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
- C. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
- D. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
Answer: C
NEW QUESTION 31
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- C. Scheduled Automation > File Transfer > Import > Series of Query Activities
- D. Triggered Automation> Import > Data Extension Extract > Marketing Journey
Answer: B
NEW QUESTION 32
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An exclusion list
- C. An auto-suppression list
- D. A global unsubscribe
Answer: B
NEW QUESTION 33
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. Open and click activity are tracked in either version.
- C. The email will avoid detecting by various SPAM filters.
- D. An auto-generated text version will be sent with your HTML email.
Answer: B,D
NEW QUESTION 34
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Date-Based Event
- B. Predictive Intelligence Event
- C. Sales/Service Cloud Event
- D. Mobile Response Event
- E. CloudPages Form Submit Event
Answer: A,C,E
NEW QUESTION 35
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The entry event is triggered too often.
- B. The preference center is too precise.
- C. Their account has deliverability issues.
- D. The contact fell below the High Water Mark.
Answer: D
NEW QUESTION 36
Which three statements about Send Log Data is correct?
- A. Accessed using query
- B. Can be stored for periods of time
- C. Uses Measures, filters and programs
- D. Added to a standard view
- E. Can be viewed in standard report
Answer: A,B,C
NEW QUESTION 37
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Test Response
- C. Info Capture
- D. Outbound
Answer: B,D
NEW QUESTION 38
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
Answer: B,C
NEW QUESTION 39
An existing triggered send needs to be updated with new content
Select the correct sequence
Answer:
Explanation:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
NEW QUESTION 40
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Import File > Measures > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Data Extract > Filters > Send Email
- D. File Transfer > Import File > SQL Query > Send Email
Answer: D
NEW QUESTION 41
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
- B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- C. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
- D. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
Answer: C
NEW QUESTION 42
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?
- A. Create a User in Sales Cloud with a System Administrator Profile.
- B. Check the Scope by User box in Marketing Cloud.
- C. Ensure that the User has the correct profile in Marketing Cloud.
- D. Ensure that the User is assigned as System Administrator in Sales Cloud.
Answer: B
NEW QUESTION 43
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
- A. Number
- B. Currency
- C. Float
- D. Decimal
Answer: D
NEW QUESTION 44
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