2024 Verified MB-220 dumps Q&As on your Microsoft Dynamics 365 Exam Questions Certain Success!
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The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
MB-220 is a challenging exam that requires a comprehensive understanding of Microsoft Dynamics 365 Marketing. MB-220 exam measures candidates' knowledge and proficiency in various areas, such as customer journey creation, lead management, event management, social media management, and marketing analytics. It is an ideal certification for professionals who wish to demonstrate their expertise in marketing automation and customer engagement.
NEW QUESTION # 79
DRAG DROP
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 80
You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. the total number of marketing contacts that you can have in your database according to your current
Dynamics 365 for Marketing subscription - B. the total number of marketing contacts that you can have in your database according to your current
Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription - C. the total number of emails that your company has sent this month and the total number of emails remaining in the month
- D. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
- E. the total number of surveys that your company has sent this month and the total number of surveys
remaining in the month
Answer: A,B,C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/quota-management
NEW QUESTION # 81
You are a marketing automation consultant. Your client wants to understand the benefits of using the natural
language feature in Dynamics 365 Marketing.
Which two statements explain why your client may want to use the Natural Language feature? Each correct
answer presents part of the solution.
- A. When looking at a segment created by another user, the Natural Language feature makes it easier to
understand the logic of the segment and decide whether it meets the target profile for a campaign. - B. Using the Natural Language feature allows marketers to build marketing journeys using simple words to
specify touch points in the customer journey. - C. Using the Natural Language feature allows marketers to build segments using simple words to specify
what audience they want to target. - D. When looking at a Marketing Journey created by another user, the Natural Language feature makes it
easier to understand the logic of the journey and decide whether it meets the campaign goals.
Answer: B,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365-release-plan/2021wave2/marketing/dynamics365-marketing/use-
https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-natural-language
NEW QUESTION # 82
Note: In this section, you will see one or more sets of questions with the same scenario and problem.
Each question presents a unique solution to the problem, and you must determine whether the solution
meets the stated goals. More than one solution might solve the problem. It is also possible that none of
the solutions solve the problem.
You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for
products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing
posts have stopped working as of yesterday.
Solution: You reauthorize the Facebook social posting configuration to resolve the ticket.
Does this meet your goal?
- A. No
- B. Yes
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media
NEW QUESTION # 83
You are a marketing administrator for Contoso Ltd.
You have a Contact Us marketing form that has fields for a person's name, company, address, email address, and phone number.
When the form is submitted, you need to ensure that:
If the contact or lead already exists, their record is updated.
If the contact or lead does not exist, their record is created.
What should you do?
- A. Set "Update contact/leads" to Contact and Lead.
- B. Set "Store Form Submission' to Yes.
- C. Set "Generate Leads Without Matching" to Yes.
- D. Verify that "Lead Matching Strategy" and "Contact Matching Strategy" are set correctly.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
NEW QUESTION # 84
You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event portal.
Hoe should you publish the event?
- A. Publish the event and session separately. Speaker will publish automatically.
- B. Publish the event. The session and speaker will publish automatically.
- C. Publish the session. The event and speaker will publish automatically.
- D. Publish the event, session and speaker manually.
Answer: A
Explanation:
Section: Topic 7, Manage events and webinars
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal
NEW QUESTION # 85
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.
Does this meet the goal?
- A. No
- B. Yes
Answer: B
NEW QUESTION # 86
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 87
Based on ProseWare's licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.
- A. Litmus inbox Previews = 100 per month
- B. Australia Business Unit has 10 regular Users and 1 Administrator User
- C. Marketing Contacts = 24,500
- D. Marketing Emails Sent = 1,755,983
Answer: C,D
NEW QUESTION # 88
DRAG DROP
You have been asked to create a report that shows your company's customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 6, Manage customer journeys
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/go-live
NEW QUESTION # 89
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. makes sure all required marketing emails and pages are assigned and published
- B. checks to ensure prerequisites are met
- C. makes sure all required target segment(s) meet your goals
- D. checks for active links to the marketing services that host your email messages
- E. checks for common errors and shows an error message with advice for fixing them
Answer: A,B,E
Explanation:
Section: Topic 6, Manage customer journeys
Explanation
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create- automated-campaigns
NEW QUESTION # 90
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold,
Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
- A. Yes
- B. No
Answer: B
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION # 91
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?
- A. Yes
- B. No
Answer: B
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION # 92 
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-
NEW QUESTION # 93
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION # 94
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To
answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more
than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION # 95 
You have been asked to create a report that shows your company's customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the
correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag
the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/go-live
NEW QUESTION # 96
......
Microsoft Dynamics 365 Marketing Functional Consultant certification provides individuals with the skills and knowledge required to design, implement, and manage marketing campaigns using Microsoft Dynamics 365 Marketing. Microsoft Dynamics 365 Marketing Functional Consultant certification exam, MB-220, tests candidates on their ability to deploy and configure the marketing application, create and manage segments and lists, design marketing emails and pages, and analyze campaign results.
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