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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Event Management and Budgeting | 15% | - Manage media plans and rate cards - Track marketing budgets and expenses - Set up and manage events/webinars |
| Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Build static and dynamic segments - Lead scoring and qualification |
| Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Design multi-channel campaigns - Manage email marketing and templates |
| Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Generate marketing reports and dashboards - Integrate with Dynamics CRM |
| Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Users add comments to a file by using the Markup feature of Microsoft Dynamics Marketing.
You need to download the file, including the comments.
What should you do?
A) Use the PDF option.
B) Download the file and then download the comments separately as a PDF file.
C) Use the Print option.
D) Download the file and then download the comments separately as a Microsoft Word document.
2. You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
A) It changes to Reviewed by All.
B) it remains the same until manually updated by the requester.
C) It changes to Completed
D) It changes to In Process unless an approver previously set the status.
3. You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A) When a lead that has an empty Assigned To field is created.
B) Every time a lead is created.
C) When any of the fields used in a lead assignment rule are updated.
D) When a lead is saved after the Assigned To value has been cleared.
4. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
A) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
B) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
C) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
D) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
5. What is the effect of changing the Interval value on a media plan?
A) It changes the available calendar options.
B) It changes the display of the analytical data.
C) It changes the available start dates and end dates.
D) It sets up the basic format of the media plan for data entry.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
