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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Generate marketing reports and dashboards - Integrate with Dynamics CRM |
| Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
| Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Build static and dynamic segments - Lead scoring and qualification |
| Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Design multi-channel campaigns - Manage email marketing and templates |
| Event Management and Budgeting | 15% | - Manage media plans and rate cards - Track marketing budgets and expenses - Set up and manage events/webinars |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Users add comments to a file by using the Markup feature of Microsoft Dynamics Marketing.
You need to download the file, including the comments.
What should you do?
- A. Use the PDF option.
- B. Download the file and then download the comments separately as a PDF file.
- C. Use the Print option.
- D. Download the file and then download the comments separately as a Microsoft Word document.
Correct Answer: A 🗳️
You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
- A. It changes to Reviewed by All.
- B. it remains the same until manually updated by the requester.
- C. It changes to Completed
- D. It changes to In Process unless an approver previously set the status.
Correct Answer: C 🗳️
You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
- A. When a lead that has an empty Assigned To field is created.
- B. Every time a lead is created.
- C. When any of the fields used in a lead assignment rule are updated.
- D. When a lead is saved after the Assigned To value has been cleared.
Correct Answer: D 🗳️
You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
- A. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
- B. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
- C. Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
- D. Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
Correct Answer: B 🗳️
What is the effect of changing the Interval value on a media plan?
- A. It changes the available calendar options.
- B. It changes the display of the analytical data.
- C. It changes the available start dates and end dates.
- D. It sets up the basic format of the media plan for data entry.
Correct Answer: B 🗳️
