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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting & Analytics | - Engagement Metrics
|
| Topic 2: Administration & Governance | - System Configuration
|
| Topic 3: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 4: Lead Generation & Management | - Prospect Management
|
| Topic 5: Marketing Automation | - Scoring & Grading
|
| Topic 6: Data Management & Integration | - Automation Data Handling
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
- A. True
- B. False
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
Which three activities would make a prospect active?
Choose 3 answers
- A. Sending an email to their assigned user
- B. Opening a Marketing Cloud Account Engagement email
- C. Submitting a Marketing Cloud Account Engagement form
- D. visiting a Marketing Cloud Account Engagement-tracked page
- E. Clicking on a custom redirect
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
- A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
- A. The prospects will not unmatch the rule and no new actions will be applied.
- B. The actions will reapply to prospects who match the new rule criteria.
- C. The rule will unapply actions to prospects who no longer match the criteria.
- D. The prospects will be marked as unmatching the updated rule.
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
- A. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
- B. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
- C. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
- D. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
