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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Topic 2: Subscriber and Data Management | - Data import, segmentation, and contact management - Subscription management and preferences - Subscriber lifecycle and data extensions |
| Topic 3: Email Marketing Best Practices | - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies - Email deliverability fundamentals |
| Topic 4: Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Topic 5: Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
A) Update email approval status.
B) Unshare the email.
C) Cancel send using email.
2. A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
A) SQL Query Activity
B) Data Filter
C) Attribute Group
3. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
A) Specify character encoding in import file.
B) Manage Files in File Transfer.
C) Configure Field-Level Encryption inimport file.
4. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A) Test sendsare rot recorded on the Send Log Data Extension.
B) A subscriber was not selected in the Subscriber Preview tab.
C) The send exceeded the maximum test send threshold.
5. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
A) Web Collect Sign-Up Form
B) Sender Authentication Package
C) Send Throttle
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
