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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign Design & Flowchart Processes | 30% | - Segment, Select, Merge, Sample, Extract processes - Flowchart creation and management - Testing, scheduling and execution - Target cell spreadsheet and offer management |
| Topic 2: Advanced Features & Best Practices | 5% | - Upgrade and migration considerations - Performance optimization |
| Topic 3: Unica Campaign Architecture & Concepts | 25% | - Database schema and tables - Audience levels and data structure - System components and architecture |
| Topic 4: Installation & Configuration | 25% | - Server configuration (WebSphere / WebLogic) - Environment setup and deployment - Security, roles and permissions - Partitioning and user management |
| Topic 5: Integration & Administration | 15% | - Integration with Unica Marketing Operations - Logging, troubleshooting and maintenance - Response tracking and reporting |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?
A) Offer
B) Campaign
C) Segment
D) Response
2. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?
A) Unica Marketing Operations Financial Management Module
B) Unica Campaign Financial Management Module
C) Unica Interact
D) Unica NetInsight
3. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?
A) Treatment
B) Personalization
C) Parameters
D) Fulfillment
4. In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?
A) Process has not been run.
B) Process ran and has an error.
C) Process is not fully configured.
D) Process is currently running.
5. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?
A) Mapping
B) Filtering
C) Switching
D) Segmentation
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
