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Free Salesforce Marketers Marketing-Cloud-Administrator Official Cert Guide PDF Download
Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Exam is a certification exam designed for professionals who are responsible for administrating the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator exam tests the candidate's knowledge of the Marketing Cloud platform and its features, as well as their ability to manage and maintain it effectively. The Marketing-Cloud-Administrator certification demonstrates the candidate's expertise in configuring, customizing, and optimizing Marketing Cloud solutions to meet the needs of their organization.
NEW QUESTION # 14
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. List
- B. Data Extension
- C. Publication List
- D. Group
Answer: B
Explanation:
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends
NEW QUESTION # 15
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
- A. Filter records on a formula field
- B. Filter records on a Boolean field
- C. Filter existing records in All Subscribers
- D. Filter records created after a specified date
Answer: B
NEW QUESTION # 16
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
- A. Install App-appropriate business units for expanded access
- B. License all appropriate users within the installed package
- C. Choose Public App Integration during the installation
- D. Configure the API Integration to allow all users access
Answer: B
NEW QUESTION # 17
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Select one of the Predictive Algorithms then click Deploy
- B. Click Deploy and results are available immediately
- C. Select the channels (Emails, Push, SMS) to report on then click Activate
- D. Click Activate and wait for an email notification
Answer: A
NEW QUESTION # 18
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles are only available within the business in which they were created.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles areavailable on their Marketing Cloud account.
Answer: C
NEW QUESTION # 19
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Building desirable sending history and data will be variable based on list size and engagement.
- B. The IP address is on reserve, is already in use, and has an email sending history.
- C. Sending in large volumes will alert ISPs the new IP Address is now in use.
- D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
Answer: C
NEW QUESTION # 20
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Run a Bounce Email Report
- B. Query the Send Log
- C. Run an Account Send Summary Report
- D. Query the Bounce Data View
Answer: D
Explanation:
Explanation
To create a suppression list for hard-bounced email addresses, the Marketing Cloud admin should query the Bounce Data View. The Bounce Data View is a system data view that stores information about bounced emails, such as the subscriber key, email address, bounce category, bounce type, and bounce reason. The admin can use SQL queries to filter the records in the Bounce Data View based on the bounce category or type and create a suppression list from the results. The other options are incorrect because:
* Run a Bounce Email Report. This is a standard report that shows the number and percentage of bounced emails by category and type for a specific time period or email job. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
* Query the Send Log. The Send Log is a custom data extension that stores information about sent emails, such as the subscriber key, email name, subject line, send date, and any additional attributes. However, this data extension does not store information about bounced emails, which are needed to create a suppression list.
* Run an Account Send Summary Report. This is a standard report that shows the summary of email sends across an account or a business unit for a specific time period. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
NEW QUESTION # 21
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
- A. Select all records which have opened an email in the past six months
- B. Select all records where Has OptedOutofEmail is FALSE
- C. Select all records with an email address
- D. Select all records which are active in All Subscribers
Answer: B,C
Explanation:
Explanation
Synchronized Data Sources can use two types of filters: attribute filters and relationship filters. Attribute filters are based on the fields of the object being synced, such as email address or opt-out status. Relationship filters are based on the fields of a related object, such as account or campaign. Filtering by email open activity or subscriber status is not possible with Synchronized Data Sources.
NEW QUESTION # 22
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. Data in data extensions corresponding to the customer
- B. The user Is getting deleted from the AN Subscribers list
- C. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- D. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
Answer: C
Explanation:
Explanation
Business unit unsubscribe setting causes an Enterprise level unsubscribe is what could explain this behavior.
Business unit unsubscribe setting is a setting that determines how unsubscribes are handled across different business units in an account. If this setting is enabled, when a subscriber unsubscribes from an email sent from one business unit, they will also be unsubscribed from all other business units in the account. This is also known as an Enterprise level unsubscribe
NEW QUESTION # 23
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SQL
- B. HTML
- C. SSJS
- D. AMPscript
Answer: D
Explanation:
Explanation
AMPscript is the skill set that the customer team needs to possess in order for this solution to be viable.
AMPscript is a scripting language that allows marketers to create personalized and dynamic content for emails, landing pages, mobile messages, and more. AMPscript can be used to retrieve data from data extensions, track click activity, populate content areas, and apply conditional logic based on regional market or other attributes.
NEW QUESTION # 24
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
- A. Segment by geographic region as after-hours sends will be marked as spam
- B. Segment by domain to limit number of sends to each email provider
- C. Segment subscribers with soft bounces in their own dedicated send
- D. Segment to those recipients receiving text email versions first
Answer: B
NEW QUESTION # 25
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Advertising Studio
- B. Parameter Manager
- C. Personalization Builder
- D. Web and Mobile Analytics
Answer: D
Explanation:
Explanation
Parameter Manager is the functionality that would allow this. Parameter Manager is a feature that enables marketers to automatically append tracking parameters to links in emails, such as UTM variables. Parameter Manager can be configured at the account, email, or link level
NEW QUESTION # 26
Where would a Marketing Cloud admin view all verified email addresses?
- A. From Address Management
- B. Sender Profiles
- C. Reply Mail Management
- D. Identity Verification Log
Answer: A
Explanation:
Explanation
From Address Management is where a Marketing Cloud admin can view all verified email addresses. This feature allows you to manage sender authentication for your email sends by verifying your from addresses and domains.
NEW QUESTION # 27
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. Contact data in non-sendable data extensions
- B. Contact-specific data at the job level
- C. Contact data in sendable data extensions
- D. General tracking data at the job level
Answer: A,D
NEW QUESTION # 28
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Analytics Builder > Reports > Email Send Report
- B. Studio > Email > Subscribers > All Subscribers
- C. Contact Builder > All Contacts > Email
- D. Email Studio > Email > Tracking > Sends
Answer: A
Explanation:
Explanation
The Email Send Report in Analytics Builder is the best place to view the total number of emails sent across all business units in the last calendar year. This report provides a summary of email performance metrics such as sends, opens, clicks, bounces, and unsubscribes for a specified time period.
NEW QUESTION # 29
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enable IP Whitelisting
- B. Edit the entity Verification Settings
- C. Add a Domain to the Export Email Whitelist
- D. Enforce Export Email Whitelist
Answer: C,D
NEW QUESTION # 30
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Setting up the Data Structure
- B. Managing the Enhanced SFTP
- C. Enabling Mobile Connect
- D. Configuring Journey Builder
Answer: A,B
Explanation:
Explanation
Setup Assistant covers the following two topics:
* Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention
* policies, and managing subscriber status.
* Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
* Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
* Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.
NEW QUESTION # 31
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Create list attributes to store student data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Synchronized Data Sources to data from the Sales Cloud.
Answer: B,D
NEW QUESTION # 32
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. The email will avoid detection by various SPAM filters.
- C. An auto-generated text version will be sent with your HTML email.
- D. Open and click activity are tracked in either version.
Answer: C,D
NEW QUESTION # 33
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: C,D
Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
NEW QUESTION # 34
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: C,D
Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
NEW QUESTION # 35
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The triggered Send Data Extension data extension template was used.
- B. The data extension is located in the Synchronized Data Extensions folder.
- C. The data extension is located in the Salesforce Data Extensions folder.
- D. The wind relationship links Subscriber Key to Subscribers on Email Address
Answer: C
Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
* The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
* The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
* The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only
* affects what information is stored in Marketing Cloud.
NEW QUESTION # 36
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