[Dec-2021] Marketing-Cloud-Administrator Dumps PDF - Marketing-Cloud-Administrator Real Exam Questions Answers
Marketing-Cloud-Administrator Dumps 100% Pass Guarantee With Latest Demo
Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Passing score: 67%
- Number of Questions: 60
- Language: English
Marketing Cloud Administrator Certification Exam topics are as follow
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Marketing Cloud Administrator dumps will include the following topics:
- Setup: 38%
- Maintenance: 15%
- Subscriber Data Management: 18%
- Channel Management: 16%
- Digital Marketing Proficiency: 13%
NEW QUESTION 20
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Original SFTP folder
- B. Safehouse
- C. Target Data Extension
- D. Selected SFTP folder
Answer: D
NEW QUESTION 21
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
NEW QUESTION 22
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Make sure the team has a date stamp to avoid duplication
- D. Use the exact file name used for the trigger in the Import File Activity
Answer: B
NEW QUESTION 23
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- B. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- C. Link the Customers data extension to the data model using Email Address
- D. Link the Customers data extension to the data model using Customer ID
Answer: B,D
NEW QUESTION 24
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. List
- B. Group
- C. Data Extension
- D. Publication List
Answer: C
NEW QUESTION 25
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. System Status
- B. Failed Sends
- C. Help and Training
- D. Create Support Case
Answer: A,C
NEW QUESTION 26
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Linkthe Customers data extension to the data model using Customer ID
- B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- C. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- D. Link the Customers data extension to the data model using Email Address
Answer: A,C
NEW QUESTION 27
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. SQL
- B. AMPscript
- C. HTML
- D. CSS
Answer: B
NEW QUESTION 28
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Channel preference of customers.
- B. Products purchased from a competitor.
- C. Number of items per order.
- D. Last purchase date
Answer: A,D
NEW QUESTION 29
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: C,D
NEW QUESTION 30
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Analytics Builder > Reports > Email Send Report
- B. Studio > Email > Subscribers > All Subscribers
- C. Email Studio > Email > Tracking > Sends
- D. Contact Builder > All Contacts > Email
Answer: A
NEW QUESTION 31
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Frustration of users upon timeouts
- B. Best practice suggests a 20-minute timeout setting
- C. Change impacts all users
- D. Typical length of time users spend in Marketing Cloud
- E. Security risk of unauthorized users for longer timeout settings
Answer: B,C,E
NEW QUESTION 32
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Winner evaluation
- B. Journey re-entry settings
- C. Run Once schedule type
- D. Data Extension entry source
Answer: A,C
NEW QUESTION 33
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Remove nonessential data for marketing purposes.
- B. Normalize data and fields to prevent redundancy.
- C. Ensure all available data is included.
- D. Ensure every data source has a sendable field.
- E. Identify and assign appropriate keys to tie records together.
Answer: A,B,E
NEW QUESTION 34
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Add their Email Address in the Query Activity Notifications Field
- C. Install the Marketing Cloud App on phone to receive Push Messages
- D. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
Answer: D
NEW QUESTION 35
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is used within another business unit
- B. Keyword fails to meet content standards
- C. Keyword has too many characters
- D. Keyword is a reserved word
Answer: A
NEW QUESTION 36
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Field Level Encryption
- B. Tokenized Sending
- C. Lookup reference to Contact Object
- D. Master-detail relationship to Contacts
Answer: B
NEW QUESTION 37
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
- A. Burst Sending
- B. Journey Builder Triggered Sends
- C. Marketing Cloud Connect
- D. Send Throttling
Answer: A
NEW QUESTION 38
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add/Update
Answer: D
NEW QUESTION 39
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Tracking > Test Send Emails
- B. My Reports > Administrator Reports > Email Sends By User
- C. My Reports > Administrator Reports > Email Send Report
- D. My Tracking > A/B Testing
Answer: A
NEW QUESTION 40
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Create and send an apology email that includes a discount for a future purchase to all customers
- C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: A
NEW QUESTION 41
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Data Extensions
- B. Profile Attribute
- C. Publication Lists
- D. Lists
Answer: A
NEW QUESTION 42
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Managing the Enhanced SFTP
- B. Setting up the Data Structure
- C. Enabling Mobile Connect
- D. Configuring Journey Builder
Answer: A,B
NEW QUESTION 43
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Make sure the team has a date stamp to avoid duplication
- D. Use the exact file name used for the trigger in the Import File Activity
Answer: B
NEW QUESTION 44
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Marketing Cloud Administrator Certification Exam cost is as follow
The price of Marketing Cloud Administrator exam is $200 USD.
Dumps Real Salesforce Marketing-Cloud-Administrator Exam Questions [Updated 2021]: https://www.test4engine.com/Marketing-Cloud-Administrator_exam-latest-braindumps.html
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