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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?

A) It is difficult to see into the overall performance of the supply chain.
B) We do not have the relevant data to make decisions on recruitment.
C) We are forced to be reactive, not proactive, to critical business situations.
D) New BI solutions are difficult to integrate with existing systems.

2. What is NOT a major advantage that IBM Cognos BI products have over the competition?

A) Consistency and accessibility from a wide range of data sources across the entire organization.
B) Ability to build and automate business processes.
C) Promotion of self-service.
D) Ability to consume information in a variety of formats, languages, and devices.

3. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

A) Business analyst
B) Executive
C) Business manager
D) IT user

4. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To analyze and allocate marketing resources across channels.
B) To design and automate demand generation campaigns.
C) To gain visibility into the sales pipeline on opportunities created through demand generation.
D) To know the effectiveness of their campaigns.

5. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?

A) IBM Cognos TM1
B) IBM SPSS
C) IBM Clarity
D) IBM Info Sphere Datastage

Solutions: