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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Administration & Governance | - System Configuration
|
| Marketing Automation | - Scoring & Grading
|
| Data Management & Integration | - Salesforce CRM Sync
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?
- A. Cookies
- B. Tracking Pixels
- C. UTM Parameters
- D. Google Analytics Tracking Code
Correct Answer: A 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
Does an automation rule ever match a prospect more than once?
- A. No, an automation rule will only affect a prospect one time
- B. Yes, automation rules run every time.
Correct Answer: A 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
- A. Lead field
- B. Contact field
Correct Answer: A 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
What are 3 webinar connectors Marketing Cloud Account Engagement offers?
- A. AnyMeeting
- B. ReadyTalk
- C. Adobe Connect
- D. GoTo Webinar
- E. WebEx
Correct Answer: B,C,D 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
If a form is added to a landing page, where will the submissions be reported?
- A. On the form
- B. On the form's layout template
- C. On the landing page
- D. On the landing page's layout template
Correct Answer: A 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
