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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) Complete statistics integration
B) Auto clustering
C) Automatic data preparation
D) In-database mining

2. Which statement is true about SPSS Modeler Premium?

A) It requires no programming experience to use.
B) It leverages unstructured data only.
C) It addresses all but one of the phases in the CRISP-DM methodology.
D) It leverages structured data only.

3. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?

A) SPSS Data Collection
B) SPSS Collaboration and Deployment Services
C) SPSS Modeler Premium
D) SPSS Statistics

4. What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?

A) Real time scoring service
B) Publishing analytical reports
C) Centralized analytical content repository
D) Web-based framework

5. Which input is NOT used to define decisions within SPSS Decision Management?

A) Business objectives
B) Intuition
C) Human defined rules
D) System created predictive models

Solutions: