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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Business Intelligence Value Proposition | - Enterprise BI use cases
|
| Solution Positioning and Sales Scenarios | - Customer personas and needs
|
| IBM Cognos Analytics Overview | - Core capabilities and platform positioning
|
| Cognos Analytics Features | - Visualization and reporting tools
|
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?
A) What happens when management is not able to get information they need quickly?
B) How do you identify outliers in your business?
C) Do your users trust the data that they have access to?
D) How do you handle information requests from the business?
2. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?
A) Scenario modeling
B) Slice-and-dice and trending
C) Analytical reporting and drilling
D) Statistics and predictive analytics
3. Which statement is NOT true about enterprise organizations and business intelligence (BI)?
A) Every enterprise organization has budget for a more effective BI solution.
B) Most enterprise organizations have some form of BI or reporting already.
C) BI is relevant to most users in an enterprise organization.
D) Every enterprise organization has a need for BI.
4. What is NOT one of the three basic questionsor three ringsthat business analytics answers to help organizations optimize business strategies?
A) Why is it happening?
B) Where is it happening?
C) What is happening?
D) What is likely to happen?
5. The analysis capability of IBM Cognos BI is geared toward helping organizations answer which key question?
A) Why is our business on or off track?
B) What should we be doing?
C) How are we doing?
D) What are our competitors doing?
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |





